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Videos

Digitised city

The main goal of the research in this presentation was to determine the effectiveness of particular types of OOH ad and the impact of these ads on the parameters of advertised brands. The test consisted of two parts: a city tour accomplished in a...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Bartosz Baranski, Marek Biskup
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Baranski and Biskup (2013a, June 15). Digitised city. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/digitised-city


Videos

Welcome to CEE Forum 2014

Introduction speech from Alina Serbanica, ESOMAR representative for Romania.

Catalogue: CEE Research Forum 2014: East Connection
Author: Alina Serbanica
June 15, 2013
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Citation

Serbanica, A. (2013a, June 15). Welcome to CEE Forum 2014. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/welcome-to-cee-forum-2014


Videos

Facing the Internet landscape changes

The recent dynamic developments in technology have led to a shift in online media consumption and consumer behaviour patterns. It is clear that markets need measurement that can provide data on internet-users’ behaviours with different types of...

Catalogue: CEE Research Forum 2014: East Connection
Author: Lauris Lietavietis
June 15, 2013
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Citation

Lietavietis, L. (2013a, June 15). Facing the Internet landscape changes. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/facing-the-internet-landscape-changes


Videos

Silver age in CEE

?eská spo?itelna wanted to understand the lifestyles of people over 50 years old, including what segments can be found in their age group as well as what is typical for them. The micro-segmentation and ethnography study we consequently conducted...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Lenka Koreková, Petr Kubánek
Company: KANTAR TNS Malaysia
March 24, 2013
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Citation

Koreková and Kubánek (2013a, March 24). Silver age in CEE. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/silver-age-in-cee-7916